Reading at home
Children need access to quality and fun ways to read. Our Penguin Young Readers – Puffin, Frederick Warne and Ladybird Books – all provide plenty of options.
Case study: Ladybird Books
For millions of people the world over, Ladybird Books are known and loved. As the most recognisable brand in children's books, they play an essential role in helping kids to learn to read and to discover the magic of books.
Ladybird today offers its widest ever range of formats and styles from birth to eight-years-old including its baby touch app. Ladybird’s award-winning baby range is informed by the latest research relating to how babies learn and respond. The toddler list uses rhyme, stories and songs in interactive formats to give children a head start in learning.
Case study: Tinga Tinga Tales
Why does the giraffe have a long neck? Tinga Tinga Tales, a BBC children’s channel CBeebies 52-part series based on classic African folk tales of how animals came to be, supplies the answer.
Puffin produces the books that accompany the series and as part of the We Give Books campaign, readers can read a Tinga Tinga Tale online and send a Tinga Tinga Tales book to Africa. The Pearson Foundation has also created a fantastic Early Child Development programme for primary school teachers in Tanzania and Kenya using the Tinga Tinga Tales books and films.
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